Tulsa’s convention center has been known by various names since opening its doors over five decades ago, and now the venue announces a new name to better communicate its goals and diversity. Cox Business Convention Center (CBCC) debuts today after a year-long rebrand, and with the new name comes a visual look to solidify its role in the city and place Tulsa as a must stop destination for meetings and events.
The comprehensive rebrand includes an updated name (adding ‘convention’ to further emphasize the building’s primary function), a new logo paying tribute to the venue’s architectural history and Tulsa’s Art Deco and Mid-Century architecture, a new website (CoxCenterTulsa.com), new signage inside and out, and a digital and print campaign featuring guests and clients of the venue.
“Both the renovation and the addition of ‘convention’ in the venue’s name are part of our goal of making Tulsa a strong contender when it comes to state and national events and to further contribute to the city’s overall economic impact,” said Assistant General Manager Angie Teel, CMP. “The rebrand campaign slogan is ‘Diverse City, Diverse Crowds, Diverse Spaces’ and this captures not only the essences of the venue, but the ever-growing spirit of Tulsa.”
Adhering to its “Tulsa Does It Better” Arena District tagline, CBCC partnered with local creatives to complete the project. AcrobatAnt created the logo and custom Website, Retrospec Films provided the photography and video, BlueStem Integrated Printing and Boomerang Printing provided print and collateral support, and Prairie Custom Products helped the venue with new apparel and merchandise.
The rebrand follows the venue’s recognition as a top 20 convention center in North America (EXHIBITOR “2020 Centers of Excellence”) and comes on the cusp of completion of the venue’s $55 million renovation. The Vision Tulsa renovation creates a new South Plaza and main entrance on the east side with a three-story glass atrium, valet drop off, and over 4,000 square-foot of pre-function, as well as a multi-use event space (Grand Hall – Oklahoma’s largest banquet space with 41,470 square-foot and 38’ ceilings). When complete in summer 2020, the venue will offer over 275,000 square foot of rentable space along with a variety of renovations and upgrades to existing spaces throughout the venue.